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Top food and drink trends for 2022

There are only a few days left until the New Year, I wonder what awaits us in 2022, what are the main trends in food and drinks? The world is changing rapidly: pandemic, metaverse, NASA has just launched the world’s most powerful telescope into space to detect traces of life outside our solar system. But changes are taking place not only on a planetary scale, they affect the lifestyle and everyday habits of people. Trend Hunter is a community that tracks and innovates around the world. Every year, the agency reviews the most significant trends, from business trends to food. For 2022, Trend Hunter offered a list of products made from potato milk, yuzu, moringa.

Potato milk

This milk promises to bypass almond, soy, and coconut milk. Don’t be surprised to see him on the Instagram of fashion bloggers and influencers soon.  Potato milk began to gain popularity in 2021. The food company DUG has already started selling it in Europe and China, and very soon it will hit the shelves of stores specializing in healthy eating.

WHO has included this superfood in the list of foods that help fight malnutrition, due to its high concentration of nutrients. Moringa is extracted from the leaves of an Indian tree, powdered, and then used in chocolate, desserts, protein bars, cereals and added to smoothies, sauces and baked goods.  Moringa in the United States is already bypassing the popularity of the match (powdered green tea).

Yuzu (sometimes Yuzu)

Culinary experts predict a boom in Europe in the near future for the yuzu citrus, which is grown in Japan, Korea and China. This tangerine-sized fruit has a tart and sour taste, reminiscent of lime, lemon and grapefruit at the same time. It is added to salads, drinks, sauces, mayonnaise.

Powder substitutes for dry dairy products

These products last longer than regular milk or cream in plastic bags. And very suitable for travel. Powdered quinoa milk, powdered almond cream based on finely chopped nuts, and oatmeal milk powder with macadamia nuts are already popular in the world. Not only vegans and vegetarians are delighted with him, but also people who monitor their health and do not miss new food trends.


This beautiful pink flower with a pleasant tart taste is added to flavored water, cider, alcoholic cocktails, and carbonated drinks.  Manufacturers create bright pink drinks based on hibiscus.

Cannabidiol in animal feed

Cannabidiol is a natural hemp extract that has soothing properties. Pet owners are increasingly focusing not only on the physical condition of their pets, but also on their mental health. They choose foods for them that relieve stress and stimulate mental activity. Cannabidiol is found not only in food but also in chewable toys for dogs.

Keto diets

There are more and more keto products on the market based on Asian cuisine. The keto diet came into vogue a few years ago and is still firmly established.  Among fans of such a diet, Korean kimchi cabbage is very popular, as well as vegetable analogues of ghee from coconut and avocado.

Reducturianism is not a complete rejection, but a deliberate reduction in the consumption of meat, dairy products and eggs. Reducturianism choose premium meat from free-range animals and eggs from chickens that have never been caged.

Non alcoholic alcohol

Recently, consumer interest in non-alcoholic products has grown. Not only with beer with zero alcohol content, but also with wine and champagne. In the near future, manufacturers promise to launch new lines of drinks on the market, with the taste of alcohol, but absolutely harmless due to the absence of alcohol in them.

Avoiding alcohol

Also, a complete rejection of alcohol for different periods of time is in vogue – for a week or a month.  In pursuit of health and proper nutrition, a similar practice appeared – a kind of alcoholic detox.

Sunflower seeds

Sunflower seeds are a source of protein and unsaturated fats. A variety of chips, snacks and crisps based on them are already threatening to turn the market.

Healthy soda

Carbonated drinks are in vogue, which are not only tasty, but also healthy. We are talking about soda with probiotics and herbal ingredients, enriched with vitamins, fiber and herbs. Manufacturers promise with their help to improve health, improve immunity, improve sleep and digestion, and calm the nervous system.

No sooner had consumers gotten used to it and fell in love with turmeric latte when this spice is already appearing in cereals, ice cream and a variety of dishes.

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